Reimagine How You Interact With Digital Advertising

India's premier full-spectrum digital ad network. Reach 762 million unique users with precision targeting across Audio, Display, Video, Native, and CTV platforms.

760M+
Unique Users Reach
750+
Data-Based Audience Personas
8000+
Publishers in Network
1350+
Brands Trust Us

Our Evolution

From audio pioneers to full-spectrum digital leaders

20+ Years
Mirchi Legacy
Led India's audio landscape for over two decades, building unparalleled expertise in audio advertising
2022
Mirchi Ping
Launched publisher-agnostic digital audio network, expanding beyond traditional boundaries
2024
MPing 2.0
Evolved to full-spectrum ad network with comprehensive digital advertising solutions

ENIL - Publicly Listed Company - As a publicly listed company, we bring transparency, accountability, and enterprise-grade reliability to every campaign. Ran 2,100+ campaigns across 63 markets in just 2 years.

Our Services

Comprehensive advertising solutions across every digital touchpoint

🎵

Audio Advertising

Engage audiences with immersive audio experiences across premium music and podcast platforms.

  • Pre-roll & Mid-roll Ads
  • Sponsored Playlists
  • Contextual Targeting
  • Brand-safe Environments
🖼️

Display Advertising

Capture attention with visually stunning display ads across premium publisher networks.

  • Banner & Rich Media
  • Interstitial Ads
  • Native Display
  • Programmatic Buying
🎬

Video Advertising

Tell your story through compelling video content that resonates with your audience.

  • Pre-roll & Mid-roll Video
  • Interactive Video Ads
  • Skippable & Non-skippable
  • High-impact Formats
📰

Native Advertising

Seamlessly integrate your brand message into premium content environments.

  • In-feed Native Ads
  • Sponsored Content
  • Content Recommendations
  • Editorial Integration
📺

CTV Advertising

Reach audiences on the biggest screen with connected TV advertising solutions.

  • Smart TV Advertising
  • Streaming Platform Ads
  • Household Targeting
  • Large-screen Impact
🚀

Extended Reach

Expand your reach with Google Search, Meta, and Interactive advertising solutions.

  • Google Search Ads
  • Meta (Facebook & Instagram)
  • Interactive Formats
  • Cross-platform Integration

Vernacular & Hyperlocal

Speak your audience's language, wherever they are

Our core differentiator is our deep understanding of India's linguistic diversity. We deliver campaigns in 13 languages and 40+ dialects, ensuring your message resonates authentically with every segment of your audience.

With hyperlocal targeting capabilities, we can reach audiences with precision based on radius, pincode, and geographic boundaries, making your campaigns more relevant and effective.

Hindi
Multiple Dialects
Tamil
Regional Variants
Telugu
Regional Variants
Kannada
Regional Variants
Malayalam
Regional Variants
Bengali
Regional Variants
Marathi
Regional Variants
Gujarati
Regional Variants
Punjabi
Regional Variants
Odia
Regional Variants
Assamese
Regional Variants
+ More
40+ Dialects Total

Advanced Targeting Capabilities

Data-driven precision for maximum campaign effectiveness

Demographic Buckets

  • Geography: National, regional, city, pincode level
  • Age: Precise age group targeting
  • Gender: Male, Female, All
  • Parental Status: Parents, Non-parents
  • Device OS: iOS, Android, Others
  • Household Income: Income-based segmentation

Affinity Audiences

100+ categories of interest-based audiences

  • Foodies & Dining Enthusiasts
  • Health & Fitness Conscious
  • Beauty & Wellness Seekers
  • Fashion & Style Aficionados
  • Technology Early Adopters
  • Travel & Adventure Lovers
  • Entertainment & Media Consumers
  • Automotive Enthusiasts

In-Market Audiences

650+ categories of purchase-intent audiences

  • Apparel & Beauty: Fashion, cosmetics, accessories
  • Financial Services: Banking, insurance, investments
  • Consumer Electronics: Smartphones, laptops, gadgets
  • Home & Living: Furniture, decor, appliances
  • Automotive: Cars, bikes, accessories
  • Travel & Hospitality: Flights, hotels, packages

Behavioral Targeting

  • Browsing Behavior: Sites visited, content consumed
  • Purchase History: Past buying patterns
  • App Usage: Apps installed and used
  • Search Intent: Recent search queries
  • Content Engagement: Types of content engaged with
  • Device Usage: Mobile, desktop, tablet patterns

Contextual Targeting

  • Content Categories: News, entertainment, sports
  • Keywords: Relevant to your brand
  • Page Context: Surrounding content analysis
  • Brand Safety: Suitable environments only
  • Topic Relevance: Industry-specific targeting
  • Time of Day: Dayparting capabilities

Retargeting & Remarketing

  • Site Visitors: People who visited your site
  • Cart Abandoners: Didn't complete purchase
  • Previous Customers: Cross-sell opportunities
  • Engagement-based: Based on interaction level
  • Lookalike Audiences: Similar to your best customers
  • Cross-device: Reach users across devices

Trusted by 1350+ Brands

Explore our successful campaigns across industry verticals.

1,356
Total Clients
2,172
Total Campaigns
21
Industry Categories

All Industry Categories

Local Retail
303 Clients 328 Campaigns
Health & Pharma
154 Clients 252 Campaigns
Automobile
102 Clients 217 Campaigns
Education
105 Clients 154 Campaigns
Organised Retail
38 Clients 138 Campaigns
Media & Entertainment
85 Clients 113 Campaigns
Real Estate
69 Clients 109 Campaigns
Services
81 Clients 108 Campaigns
Construction
74 Clients 106 Campaigns
Jewellery
51 Clients 100 Campaigns
BFI
49 Clients 100 Campaigns
FMCG
48 Clients 79 Campaigns
IT
57 Clients 70 Campaigns
Travel & Tours
42 Clients 55 Campaigns
Apparels & Accessories
29 Clients 41 Campaigns
Durables
16 Clients 31 Campaigns
Govt. Dept.
17 Clients 28 Campaigns
Telecom
7 Clients 10 Campaigns
Agriculture
7 Clients 9 Campaigns
Durables - Handsets
5 Clients 8 Campaigns
Others
21 Clients 35 Campaigns

Join the Digital Revolution

Ready to transform your digital advertising? Let's talk.