M-Ping Is A Audio First Digital Ad Network By Mirchi And Acts As One Stop Destination For You To Fulfill All Your Digital Marketing Needs Across Various Online Advertising Mediums, Formats And Platforms.

M-Ping Uses An Audience Centric & Platform Agnostic Approach To Ensure That You Connect With Your TG Irrespective Of Where They Are On The Internet.

Mirchi Ping Audience Led Advertising

M-Ping enables you to follow Audience led advertising. The product tracks all the users who are exploring audio platforms and classifies them into multiple buckets based on their age, gender, location, interests, content explored, etc.

Mirchi's unique algorithm then matches your TG requirement with these buckets and serves ads to unique users, irrespective of the platform they are on.

Available Ad-Units

Measurability

Unique Reach

Unique Reach is the total number of people who were shown the ad. These metrics go beyond basic cookie measurement to help you understand how many people saw your ad across different devices, formats, sites, apps, and networks.

LTR

Listen Through Rate is an audio centric performance indicator for advertisers. It tells us the percentage of listeners who have heard 100% of the audio creative.

CTR

Click Through Rate is the number of clicks that your ad receives divided by the number of times your ad is shown.

Audio Universe Unique Users

153,102,721

Audio Platforms

153M unique users via our partners across 800+ Publishers

AdsWizz

Google

Triton

Spotify

Jio Saavn

WYNK Music

Pocket FM

India Today

NDTV

Aaj Tak Radio

ABP

TaxGuru

Shaalaa.com

Doubtnut

Mirchi Plus

Share Chat

Voot

MX Player

Targetable In-Market Audiences

Financial Services

Auto & Vehicles

Apparel Beauty & Personal Care

Consumer Electronic

Education & Jobs

Real Estate & Travel

Targeting Buckets

Gender

Location

Age

Household Income

Content

Parental Status

Device OS

Targeteable Affinity Audience

Beauty & Wellness

Foodies / FastFood Cravers

News & Politics

Fashion & Lifestyle

Health & Fitness

Shoppers

Client Dashboard

M-Ping Advantages

Non-Skippable

To boost performance, we only serve non-skippable ads.

Priority 1 Inventory

By virtue of being Times Group and our partnerships, our bids on inventory get first priority in the marketplace.

Transparent

To build authenticity, M-Ping gives a Broadcasting Certificate (legal document) for every campaign that is executed.

Experienced & Dedicated Teams

Experienced media planning team to optimize campaign delivery and maximize ROI. Dedicated Client Success Team for daily / weekly reporting, course correction and optimization.

Campaign Overview - Automobile

Objective

To spread awareness about a festive offer that the client was running via all his regional dealers for 2 different products.

Solution

Audio with Companion Banner to maximize website views and clicks.

Booked Impressions :

84.5L

Impressions Delivered :

94.8L

Clicks :

84.5L

CTR :

1.77%

Campaign Highlights

By optimizing the campaign, we were able to deliver 12.16% surplus impressions.
CTR for both products is 1.96% & 1.65% which is higher than the industry standard.
Better traction from Smartphone & Tablet users.
Higher than usual traction for both products from Bihar, Jharkhand, Assam, Chhattisgarh, and Manipur.
High audience match rate on Audio OTTs.

Campaign Overview - Health Care

Objective

To spread awareness about Covid 19 vaccination and public health measures.

Solution

Audio Only to maximize reach.

Booked Impressions :

120L

Booked Impressions :

132L

Campaign Highlights

By optimizing the campaign, we were able to deliver 9.94% surplus impressions.
25-44 age group was engaged with the most where 25-34 was the highest.
Good reach split between genders, higher skew towards males.
Tamil, Marathi, Telugu, and Kannada creatives saw better impression delivery.
High audience match rate on Audio OTTs like Resso, Wynk, and Pocket FM

Campaign Overview -FMCG

Objective

To build a recall for the client's product and take users to the product's landing page.

Solution

Audio with Companion Banner to maximize clicks

Booked Impressions :

11L

Impressions Delivered :

19L

Clicks :

40.9K

CTR :

2.13 %

Campaign Highlights

CTR is much higher than the industry standard at 2.1%
18-44 age group was engaged with the most where 25-34 was the highest.
Hyderabad, Bangalore, Ludhiana saw a higher impression delivery.
High audience match rate on: Wynk, MX Player, and Teluguadda

Campaign Overview - GOVT

Objective

To spread awareness about BMC's Citizen Perception Survey.

Solution

Audio ads to maximize reach and awareness.

Booked Impressions :

10L

Impressions Delivered :

11.4L

Campaign Highlights

Optimization of the campaign led to 14% bonus delivery.
18-54 age group was engaged with the most where 25-34 was the highest.
Better traction from Smartphone users.
Mumbai saw a higher impression delivery than Navi Mumbai.
Higher target user content consumption on publishers: Shaala, MX Player, and Maharashtra Times

Contact Us

Ask how we can help you:

We believe in open communication and are eager to hear from you. Please don't hesitate to reach out if you:

Have Questions: If you're curious about how M-Ping works, need clarification on a feature, or have any inquiries, we're here to provide clear and concise answers.
Need Support: Encountering technical issues or facing challenges while using M-Ping? Our support team is ready to troubleshoot and guide you through the resolution process.
Want to Share Feedback: Your feedback is invaluable to us. We appreciate your thoughts, suggestions, and ideas for improving M-Ping. Your input helps us evolve and better meet your needs.
Seek Custom Solutions: If you have specific requirements or unique use cases for M-Ping, let us know. We're open to exploring tailored solutions to meet your business or personal needs.

Email Support

connect.mping@timesgroup.com